Current:Home > ContactBed Bath & Beyond is back, this time as an online retailer -Aspire Money Growth
Bed Bath & Beyond is back, this time as an online retailer
View
Date:2025-04-16 05:31:23
NEW YORK (AP) — Overstock has officially relaunched the Bed Bath & Beyond domain online Tuesday in the U.S., after acquiring the bankrupt retail chain’s intellectual property assets for $21.5 million last month.
The online retailer Overstock.com said in late June that it was dumping its name online and it will become Bed & Bath & Beyond, which declared bankruptcy earlier this year. The name change was made in Canada on June 29, but at the time the Midvale, Utah-based company didn’t specify a date for the U.S. relaunch.
Overstock.com’s CEO Jonathan Johnson told The Associated Press in a phone interview last week that the relaunch in Canada has “run without a hitch.” The company has added roughly 600,000 bed and bath items since its bid for the retailer became public last month, Johnson said.
The company has still not made any decisions on a corporate name, he said.
Johnson had said that the name change was necessary because Overstock still confuses some customers and suppliers who thought it was a liquidator. That’s how it got its start in 1999. It transformed in 2004 into a general merchandise retailer, selling a wide variety of items. In 2021, Overstock fine-tuned its strategy to focus on furniture and home decor, getting rid of items like clothing.
veryGood! (71)
Related
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Episcopal Diocese of Mississippi elects its first woman, Black person as bishop
- Andy Cohen Breaks Silence on Kandi Burruss' Shocking Real Housewives of Atlanta Departure
- Could cash payments ease recessions?
- Stamford Road collision sends motorcyclist flying; driver arrested
- Victoria Monét wins best new artist at the Grammys
- Flaco, the owl that escaped from Central Park Zoo, still roaming free a year later in NYC
- Hosting for Chiefs vs. 49ers? These Customer-Loved Amazon Products Will Clean Your Home Fast
- The company planning a successor to Concorde makes its first supersonic test
- 2026 FIFA World Cup final to be played at MetLife Stadium
Ranking
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- Jay-Z calls out Grammys for snubbing Beyoncé in acceptance speech: We want y'all to get it right
- Nikki Haley makes surprise appearance at Saturday Night Live town hall
- Dakota Johnson Channels Madame Web in Must-See Naked Spider Gown
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- American Idol’s Lauren Alaina Marries Cam Arnold
- Kingsley Ben-Adir takes on Bob Marley in the musical biopic One Love
- Sylvester Stallone pays emotional tribute to Carl Weathers, Apollo Creed in 'Rocky'
Recommendation
Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
Where's Ray Wright? High-speed chase leads to clues in Sacramento man's abduction and revenge murder
Our 2024 Grammys Recap
2024 Pro Bowl Games winners, losers: NFC dominates skills challenges, Manning bro fatigue
Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
Kelly Rizzo Dating Breckin Meyer 2 Years After Husband Bob Saget’s Death
Phoebe Bridgers and Bo Burnham Enjoy Date Night as a Couple at the 2024 Grammys
Ariana Grande Shares Touching Tribute to Victoria Monét After 2024 Grammys Win