Current:Home > NewsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Aspire Money Growth
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-13 20:38:40
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (1)
Related
- What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
- Sam Taylor
- Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
- Small twin
- Travis Hunter, the 2
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
- Trump wants to turn the clock on daylight saving time
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Rylee Arnold Shares a Long
Ranking
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
- In ‘Nickel Boys,’ striving for a new way to see
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- Senate begins final push to expand Social Security benefits for millions of people
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- North Carolina justices rule for restaurants in COVID
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
Recommendation
Retirement planning: 3 crucial moves everyone should make before 2025
Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Pregnant Kylie Kelce Shares Hilarious Question Her Daughter Asked Jason Kelce Amid Rising Fame
Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
Skins Game to make return to Thanksgiving week with a modern look